Fast Facts
  • Sweetbay Supermarket is a Florida-based supermarket company, wholly owned by the Delhaize Group.
  • The Sweetbay Supermarket brand is a direct result of extensive research of Florida’s consumers.
  • Sweetbay Supermarket is guided by 50 years of experience in the market.
  • The first Sweetbay Supermarket opened in Seminole (Pinellas County) on November 6, 2004
  • The brand and store concept will express the vibrant, exciting and diverse tastes, colors, and aromas of great food that are so important to Floridians.
  • The supermarket chain strives to be part of the communities it serves by supporting local organizations and charities.
  • Mike Vail is president & chief operating officer of Sweetbay Supermarket.
  • Sweetbay Supermarket is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE:DEG).
  • The Delhaize Group has food operations in 10 countries on three continents.
  • In 2003, the Delhaize Group had a sales network (which includes directly operated, franchised and affiliated stores) of 2,559 stores and approximately 144,000 employees, including approximately 10,000 people in its Florida-based stores.
  • Corporate headquarters are located at:
    3801 Sugar Palm Drive
    Tampa, FL 33619
    (813)620-1139