Hannaford, Our Exclusive Brand

We have an extensive line of private label products produced exclusively for Sweetbay, featuring quality equal to the leading national brand at much lower cost. Hannaford brand products are priced lower than the leading national brands because they don't carry the heavy product development, advertising, and promotion costs of national brands. With 2,000 products (and growing), Hannaford offers everything from pasta and cereal to cheese and beauty products.

Committed to Quality, every Hannaford brand item is sold with our Double Your Money Back Quality Guarantee. Each package carries a toll-free number (1-800-213-9040) for customers to call with any product questions.

We're Always Adding New Products constantly looking for new products that meet our exacting standards to include in our Hannaford brand program. Finding new products and reevaluating current offerings will be part of an ongoing process to continually refine and improve our Hannaford brand program.