Sweetbay Supermarket is a Florida-based supermarket company, wholly owned by the Delhaize Group.
The Sweetbay Supermarket brand is a direct result of extensive research of Florida’s consumers.
Sweetbay Supermarket is guided by 50 years of experience in the market.
The first Sweetbay Supermarket opened in Seminole (Pinellas County) on November 6, 2004
The brand and store concept will express the vibrant, exciting and diverse tastes, colors, and aromas of great food that are so important to Floridians.
The supermarket chain strives to be part of the communities it serves by supporting local organizations and charities.
Mike Vail is president & chief operating officer of Sweetbay Supermarket.
Sweetbay Supermarket is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE:DEG).
The Delhaize Group has food operations in 10 countries on three continents.
In 2003, the Delhaize Group had a sales network (which includes directly operated, franchised and affiliated stores) of 2,559 stores and approximately 144,000 employees, including approximately 10,000 people in its Florida-based stores.
Corporate headquarters are located at:
3801 Sugar Palm Drive
Tampa, FL 33619
(813)620-1139